How Can Marketing Benefit From Teleconferencing?
Conference calls are often used in marketing for:
Product launches and demonstrations
When road shows and face to face meetings cannot get the message to people fast enough, many organisations will also use conference calls.
This provides an interactive session for many participants without the costs of hiring a venue. It's convenient for attendees because they don't need to travel to the meeting.
Attendees can't see how many people are on the conference call, so if it's poorly attended, they'll never know!
Sales teams and resellers
Train or update on new products, market developments and competitor comparisons.
Training
Train operations staff on new products. How to install, support, invoice etc. This allows a product or service to be launched faster than sending staff off site.
Project management
Running projects with staff in multiple locations when creating/implementing a new product or service.
Working with suppliers
Helping to develop new products or services.
Budgeting
Work on annual budgets.
For further reading, see our notes on:
» How to hold a successful teleseminar
» Conference calls for sales teams
