Planning the Content of your Teleseminar

Presentation Structure

In the same way that songs have a clearly defined structure with a beginning, middle and end and a repeating chorus, a good presentation will have the same.

The most memorable songs and presentations are done this way because it works.

Keep it simple and to the point.

Your audience will typically only remember a few things, so make sure they remember the points you want them to by repeating them. This is you chorus. It ensures that the audience will remember something (an issue for any presentation) and it provides a glue to make everything seem joined together.

Beginning	Tell you audience what you are going to talk about. Let them hear the passion in your voice and remind them of the important things they will get out of attending Tell them why they need to stay on to the end. For instance you will tell them how to download the recording of the teleseminar.
Middle	Your presentation + remind them why they need to stay on line until the end
End	Tell them what you just talked about. For instance the benefits of your solution and how easy/cheap it is etc
Call to action	How to get your solution and an incentive to do it now, don’t wait
Q&A	Almost all teleseminars will have a question and answer session. In fact if you don’t have one it might indicate that you have something to hide! Assume that this is the point where people will start to hang up so don’t get bogged down in to much detail unless you think that the question/answer will be of interest to the majority of attendees

 

The content matches the teleseminar title

As obvious as this sounds, it is very easy for the content of the teleseminar to drift during the writing stage away from the catchy compelling title. If this happens you could lose your audience rapidly.

Questions and answers

Prepare an answer for all of the common questions. This helps you provide the best answer in the most memorable form.

Know what you will do if there are no questions.
Create your own questions. It’s not a bad idea to have a couple of people planted in the audience to ask predetermined questions.  It’s even easier is to say “I received an email from Fred Smith this morning who said he could not attend but wanted to know . . ."

 

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